Get insights into event KPIs to optimize your event performance. Accelevents enables event planners to capture and understand event data in real time.
Prove ROI with detailed data captured at all stages of the event lifecycle, from pre-registrations to post-event surveys.
Identify which sessions, exhibitors, sponsors, and speakers had the greatest impact on your attendees.
Gather both online and offline event data in a single event management system. Gain valuable insights into cross-event data by aggregating or comparing event metrics across multiple events.
Instantly access information about registration and ticket sales through the event dashboard. Download lists of registrants as a CSV spreadsheet to plan targeted engagement campaigns.
Easily create custom reports to gather data on attendees, sponsors, and exhibitors.
Track attendee engagement overall and by session:
Use our analytics tools to easily identify popular sessions:
Use tracking links to determine which marketing campaigns, channels and team members are driving the highest event website traffic and the highest conversion rate for your specific event:
Our analytics platform empowers exhibitors to efficiently gather, categorize, and evaluate leads by providing detailed in-person and virtual lead reports.
Event data can seamlessly flow between Accelevents and your tech ecosystem:
Accelevents is the only enterprise-grade event management platform that is easy to use and customize. Request a demo and we'll showcase our event tracking tools and all the other features you'll need to manage your next virtual, hybrid or in-person event.
Depending on the use case, event planners may want to track some or all of the following metrics to gauge the success of their event marketing strategy at each stage of the customer journey:
An event analytics and reporting module should include a way to track key metrics such as registration numbers, ticket sales, attendance, and leads generated. It should also have advanced metrics that provide insight into attendee behavior and engagement.
Functionality such as customizable dashboards and real-time data analytics would also be beneficial.
Lastly, event organizers should look for the ability to export and import data via easy integrations with other business intelligence tools.
An event tracking link is a specific URL that event organizers use to track the number of clicks or visits to a particular event page or registration page.
Event planners can create unique tracking links identifying details such as the event name, sales rep, marketing campaign, and marketing channel (email, social media, partnerships). These links can then help to break down event page traffic, registrations, and ticket sales by source.
This meticulous process lets planners see which sales reps, marketing campaigns, or channels contribute the most to event success.
Event planners can monitor event tracking links via Google Analytics (Google Analytics 4 or Universal Analytics) by using UTM codes.
Additionally, some event platforms such as Accelevents offer the ability to create custom event links that can be tracked via their analytics and reporting module.
