There are a couple of reasons why we invest our time, energy, and resources into hosting events:
- To increase brand awareness
- To showcase our latest products and services
- To create meaningful connections and new business relationships
But often it all comes down to one thing: Leads.
You need them, your sponsors need them, and exhibitors i.e. companies showing off their stuff really, really need them.
So, it’s easy to see why capturing leads is so important.
However, what's not so easy is capturing them effectively.
That's where event lead capture software swoops in to save the day.
But with so many options, how do you pick the right one? And which options are actually the best in 2024?
Well, in this article, we're going to talk about all that.
We'll explain why you need these tools (hint: it's not just about getting leads), we'll help you choose the right one, and we'll go over the 7 best lead capture software solutions in 2024.
Without further ado, let's roll!
Why Do You Need Event Lead Capture Software?
Before we dive into the list, let's take a moment to understand why event lead capture software is such a big deal.
Aside from helping you capture and retrieve leads, event lead capture software also helps in other ways:
Improved Efficiency
To fully understand how event lead capture software improves efficiency, let's quickly go over lead capture and lead retrieval.
Lead capture is the process where exhibitors and vendors actively collect information directly from attendees during an event. This is a hands-on interaction, allowing those who capture the lead to directly access and control the data collected. Traditionally, this was often done by copying business card data into manual entry forms, which could be time-consuming and prone to errors. And let's not forget those unwieldy, clunky lead scanners!
Lead retrieval, on the other hand, is managed by event organizers. They determine which attendees qualify as leads and what information is shared with exhibitors and vendors. Previously, this might have involved cumbersome paperwork and delayed data sharing, making timely follow-up a challenge.
Event lead capture software streamlines both these processes dramatically. By digitizing data collection, it reduces human error and speeds up the exchange of information. This means exhibitors can collect attendee data more quickly and accurately, using devices like smartphones or tablets to scan QR codes from their mobile app or badge, instantly capturing attendee details. No wonder business card scanning is now obsolete!
For lead retrieval, the software streamlines how organizers gather leads and enhances the ability of exhibitors, vendors, and sponsors to access these leads directly. By automating data capture, processing, and analysis, the software allows exhibitors to quickly sort, filter, and download their leads whenever convenient. This self-serve mechanism ensures that vendors have real-time access to relevant information without waiting for organizers to distribute it.
This automation enhances the overall efficiency of the event's lead management process, making it smoother and more effective for all parties involved.
More Accurate Data
The accuracy of data collected at events is crucial for effective lead generation. And event lead capture software plays a pivotal role in enhancing the precision of this data.
Traditional methods of data collection at events, like handwritten notes or manual entry into systems, are fraught with potential errors. Mistyped emails, incomplete details, and illegible handwriting can all lead to valuable lead information slipping through the cracks.
With event lead capture software, data is entered directly by the attendee using digital interfaces, or scanned automatically from a QR code from their badge or event app.
This digital approach not only minimizes human error but also ensures that the information is complete and correctly formatted.
Each entry is standardized, meaning phone numbers, email addresses, social media, and other vital information follow a consistent format, making it easier to integrate and utilize in follow-up campaigns.
Additionally, the software often includes validation features that prompt the user to correct any information that seems inaccurate or incomplete at the point of entry. This immediate validation further secures data accuracy, ensuring that all leads collected at the event are of the highest quality and ready for effective engagement and conversion.
Furthermore, most of these tools include lead qualification fields that allow exhibitors to categorize and score leads based on predefined criteria, enhancing the focus on the most promising prospects.
Exhibitors can also add notes to each lead, outlining key details or follow-up actions, which enriches the data and aids in tailoring the subsequent sales approach.
This combination of features ensures that every lead is not only accurately captured but also effectively qualified for better conversion.
Better Attendee Experience
As everything changes and evolves, attendee expectations have changed too. Today’s event-goers look for seamless, engaging experiences, and event lead capture software is at the heart of providing this.
Traditionally, sharing contact details at events could be intrusive and time-consuming.
Attendees had to manually fill out lead capture forms or wait while their information was entered into a system, which could detract from their experience of the event itself.
Event lead capture software changes this dynamic by enabling quick, easy interactions.
Attendees can simply scan their badges or QR codes at booths or during sessions, instantly sharing their details without any hassle. This quick process allows them more time to engage with the content and activities of the event, ensuring a smooth and enjoyable experience.
Moreover, this software often allows for immediate feedback and interactions.
For example, attendees can receive instant confirmations, additional event information, or even personalized content based on their interests and interactions. This level of responsiveness not only enhances their experience but also makes them feel valued and engaged throughout the event.
Higher ROI and Easier ROI Calculation
As we mentioned in the introduction, everyone needs leads. You, exhibitors, sponsors, partners…
The reason why everyone wants leads is simple: more leads equals more conversion potential and sales, which translates to more revenue and profit.
That's the primary reason everyone invests in events in the first place. And anyone who invests wants to see a tangible return on their investment.
Event lead capture software significantly enhances the ability to see and measure these returns.
Sponsors want exposure and connections that lead to sales.
Providing them with efficient lead capture tools helps them gain a higher ROI, making it more likely they'll sponsor your events again in the future.
Exhibitors and vendors are also looking for a solid return on their investment.
A reliable lead capture system allows them to keep track of and follow up with the numerous attendees they interact with during your event.
This software empowers them to collect, segment, and qualify leads efficiently, setting up sales and marketing for faster, more effective follow-up actions.
Furthermore, this software simplifies the calculation of ROI.
With features that allow for detailed tracking and analysis, exhibitors and sponsors can quickly see the two key things they are most interested in: the number of leads collected and the readiness of these leads to enter the sales pipeline.
This readiness helps distinguish between hot leads, who are sales-ready, and warm leads, who are not yet in the market but will be soon.
By evaluating not only the quantity but also the quality and purchase readiness of leads, the software facilitates a more precise and easier calculation of ROI, providing a clearer picture of the event's impact on the sales pipeline.
This data is crucial for assessing the value of the event compared to the costs of exhibiting and justifying their investment.
A lead capture app doesn't just collect information - it transforms this data into actionable insights, allowing for faster, more effective follow-up and a clear, quantifiable measure of success.
This capability ensures that if exhibitors and sponsors generate more revenue from captured leads than what it costs to exhibit, their continued investment in your event is almost guaranteed.
That’s how event lead capture software not only promises but delivers higher ROI and simplifies the calculation of that ROI.
How To Choose an Event Lead Capture Software?
Now that you fully grasp the value of event lead capture software, it's time to choose the right one for your needs. But with so many options out there, how do you really decide?
In this section, we'll go over several different factors to pay attention to, which will make this choice a lot easier.
Let’s take a look.
Functionality
When selecting event lead capture software, one key factor to consider is functionality.
While there are many standalone options available, choosing software that is part of a larger event management platform often proves to be the best choice simply because it offers more functions and better integrations between them.
This integrated approach allows event organizers who are directly interested in lead capture to gain access to comprehensive data insights. These valuable insights encompass not only the data captured but also attendee behavior and engagement metrics, providing more information to score and grade leads for follow-up. This is particularly relevant for companies hosting product launches and user group conferences where understanding the full scope of attendee interactions is crucial.
For event organizers hosting trade shows with exhibitor booths, it’s essential that lead capture functions seamlessly as part of the mobile app functionality. This includes lead scanning and the use of QR codes, as well as capturing lead interactions via the app and a virtual hub, not just when they directly scan leads.
So, as you see, choosing an event lead capture software that is part of the broader event management platform is a no-brainer.
But what features should you actually look for in one?
Here are some of the most important ones:
- Easy Lead Capture: Ensure it can capture leads quickly and efficiently, even in environments with limited connectivity, by offering offline functionality.
- Networking Features: Allow exhibitors and attendees to connect seamlessly for meaningful interactions and networking.
- Engagement Features: Enhance interactions between attendees and exhibitors with features designed to keep attendees engaged and participating in the event's activities. For example, Accelevents offers gamification specifically tailored for exhibitors. Attendees can earn points by:
- Visiting booths in the Expo and engaging with various booth activities like watching videos, chatting, clicking links, downloading files, or requesting meetings.
- Having their QR code scanned by exhibitors at in-person events.
This gamification approach encourages attendees to explore and interact more deeply with exhibitors, enriching the lead capture process.
- Detailed Analytics: Look for software that allows you to see key metrics to track lead performance and measure your event's success effectively. This includes total leads captured, lead ratings (hot, warm, cold), lead sources (scan, networking session, etc.), lead engagement metrics, and qualitative feedback from surveys, polls, or questions asked during sessions.
- Reporting and Insights: Choose software that can generate comprehensive reports, giving you actionable insights for follow-up and improvement.
- Integrations: Opt for solutions that can integrate with other tools in your tech stack, such as CRMs, marketing automation software, or email marketing platforms (more on this in a bit).
Analytics
We've mentioned analytics and data a couple of times so far - that's how important this aspect is.
The right analytics capabilities in event lead capture software can transform raw data into meaningful insights, empowering you to make informed decisions and strategically enhance your events.
At its most basic level, sales teams need access to overall lead capture and individual reports by each sales representative. This enables sales directors or booth captains to monitor daily performance and ensure that all representatives are contributing effectively to the lead generation efforts.
For instance, if certain representatives are underperforming, these insights allow sales directors to identify who may need additional coaching or support to improve their lead qualification and capture techniques.
Moreover, sophisticated analytics tools within the software should provide detailed lead reports.
These reports can break down lead data by demographics, behaviors, and other key metrics, giving a granular view of attendee interactions and interests.
This level of detail is invaluable for tailoring follow-up communications and for strategic planning of future events.
Additionally, it's crucial that these analytics are accessible both on mobile apps for immediate, on-the-go insights, and on desktops for more in-depth analysis.
This dual accessibility helps sales directors and booth captains stay updated with real-time data, enhancing their ability to make quick decisions that boost booth performance and overall event success.
Furthermore, analytics should extend to lead retrieval data to help exhibitors and vendors understand more about attendee behavior patterns—such as which booths were visited most, what content was most attractive, and which follow-up actions drove the most engagement.
By focusing on these key analytics features, you ensure that your event lead capture software provides the insights needed to optimize sales strategies and improve event outcomes, making every interaction more strategic and impactful.
Scalability
Scalability is another critical consideration when choosing event lead capture software. Your chosen solution should not only meet your current needs but also grow with your organization as it hosts larger or more complex events.
One specific aspect of scalability is the ability to build tiered exhibitor packages, offering different levels of lead information accessible to each tier.
For instance, the lowest tier might access only basic information like first name, last name, and email, while higher tiers could obtain additional details such as job titles, engagement data, and more in-depth analytics. This tiered approach allows exhibitors to choose a package that suits their budget and data needs, enhancing the overall value and attractiveness of the event.
Additionally, large trade shows and similar events require robust support to keep all exhibitors satisfied as they manage their onsite and virtual booths. This includes the need for round-the-clock support to ensure that both desktop and mobile app functionalities are running smoothly, maintaining smooth operation across different time zones and global markets.
Another aspect of scalability is the ability to offer a variety of sponsorship opportunities. This helps attract more traffic to booths and increases the event's appeal to potential sponsors.
In essence, investing in scalable event lead capture software ensures that your technology investment is future-proof, capable of adapting to changing demands, and aligned with the long-term goals of your event planning and management efforts.
Integrations
No software is or should be, an island.
The capability to integrate seamlessly with various systems and current workflows is an essential feature for any event lead capture software.
These integrations extend the utility of your lead capture system and ensure it works harmoniously with the other tools you use.
Here’s why smooth integration matters:
- Data Flow and Accuracy: Integrating your event lead capture software with your Customer Relationship Management (CRM) system ensures that data captured at the event is automatically updated in your CRM. This synchronization eliminates manual data entry, reduces errors, and provides your sales team with immediate access to the latest leads.
- Enhanced Follow-up Processes: By connecting your lead capture system with marketing automation tools, personalized marketing campaigns can be automatically triggered based on the specific interests and interactions of the attendees. This approach helps convert leads into customers by delivering timely and relevant content.
- Effective Communication: Email marketing platforms integrated with your lead capture software allow for immediate communication with attendees post-event. Sending thank-you emails, event summaries, or promotional offers helps keep your brand top of mind.
- Deeper Insights: Integrations with analytics and reporting tools can deepen your understanding of the event’s effectiveness. These insights guide more informed decisions, improving strategies and outcomes for future events.
To avoid the complexity of linking multiple standalone systems, here are the key software categories your lead capture tools should integrate with:
- Customer Relationship Management (CRM): For seamless data synchronization and immediate lead access.
- Marketing Automation Platforms: To automate follow-up communications based on attendee behavior.
- Email Marketing Tools: For immediate post-event communications.
- Analytics and Reporting Tools: For insights into event effectiveness and lead behavior.
If you choose a standalone event lead capture solution, these integrations might be complicated as you have too many different systems to link together.
That's why we advise going with event lead capture software that's part of a broader event management platform.
End-to-end event management solutions handle this part exceptionally well, ensuring that everything works together seamlessly and efficiently.
Price
Price is an unavoidable aspect when selecting event lead capture software.
While you want a tool that performs its tasks exceptionally well, it shouldn’t cost a fortune.
As we’ve emphasized numerous times, there are plenty of reasons to opt for an end-to-end event management platform that includes lead capture functionality, rather than standalone solutions, and price is another compelling factor. Here’s why:
- Bundled Savings: Instead of paying separately for each feature, an integrated platform offers a suite of functionalities - from attendee registration and lead capture to post-event analytics - at one price. This approach simplifies vendor management and invoicing and generally provides better value than the cumulative costs of multiple separate software solutions.
- Reduced Compatibility Issues: Integrated systems eliminate the need for custom integrations between different software solutions, reducing costs related to technical support and maintenance. This not only saves money directly but also minimizes downtime and operational headaches, enhancing your event’s ROI.
When evaluating the price of event lead capture software, don’t forget to consider the total cost of ownership, which includes not only the purchase price but also any ongoing costs for support, upgrades, and maintenance,
A seemingly more expensive solution can be more economical in the long run due to its comprehensive features and efficiency.
In summary, aim to find a balance between cost and functionality.
Ensure the software you choose is within your budget while still offering the robust features needed to effectively meet your event’s needs.
7 Best Event Lead Capture Software for Enhanced Lead Generation in 2024
Alright, now that you understand the importance and what you should actually look for in event lead capture software, let's explore the top options for 2024.
Each of these solutions was carefully picked based on their performance, user reviews, and how well they align with the criteria we've discussed—from functionality and scalability to analytics, integrations, and pricing.
Suitable for anything from small gatherings to large-scale international conferences, these options are the top picks for this year.
Here are the 7 best event lead capture software solutions in 2024:
1. Accelevents
Let's start things off with Accelevents, an end-to-end event management platform for virtual, in-person, and hybrid events, featuring built-in event lead capture software.
The entire platform is designed to be easy to set up, customize, and use, ensuring all its features, including lead capture software, are user-friendly and efficient.
So, what makes Accelevents' lead capture software a top choice?
First of all, it simplifies lead capturing dramatically.
For onsite events, exhibitors can seamlessly capture leads by scanning the QR code displayed on attendees’ badges or within their mobile app.
This process is robust, designed to work flawlessly, even in environments where WiFi connectivity is poor, thanks to advanced offline protection.
When the internet connection is lost, exhibitors can switch to offline mode. In this mode, they can continue capturing leads manually or by scanning QR codes, ensuring no lead is ever missed.
Once the connection is restored, the system automatically syncs the captured leads within five minutes.
For virtual events, leads are added automatically when an attendee enters a booth, sends a chat message, or interacts with various booth features like downloading a file or clicking a call-to-action button.
This ensures that every interaction is captured, maximizing lead-generation opportunities.
Furthermore, Accelevents allows an unlimited number of sales reps to use the mobile app at no extra cost. Each rep can download the app, register with their own login, and start capturing leads right away.
This feature not only facilitates extensive lead capture but also enables exhibitors to track individual sales performance and provide real-time coaching to generate more quality leads.
What’s even more, the Accelevents system encourages attendees to engage more deeply by offering Scan-to-Earn Rewards, boosting overall event interaction and lead generation.
The app serves as the One App For All Exhibitor Needs.
It simplifies the experience by eliminating the need for external equipment or software, integrating all necessary tools into one platform.
This includes booking and managing meetings directly within the app - attendees can use the app to book meetings with exhibitors, who in turn can arrange impactful onsite demos, making every interaction count.
Lead management is another strength of Accelevents.
Booth managers can monitor leads generated by each sales representative and export them in CSV format directly from the mobile app.
The system also enriches the lead data by automatically marking virtual booth visitors as leads and assigning them scores based on their engagement level, like sending a chat message or clicking a call-to-action.
Supporting this is Accelevents' capability to provide real-time lead reports.
Depending on the exhibitor tier, the lead report can vary in the depth of information provided.
Higher tiers might access detailed lead data including job titles, engagement levels, and more, while lower tiers might see basic contact information.
These reports include not only scanned leads from onsite events but also leads that have interacted with the exhibitor booth via the App or the Virtual Hub during onsite, hybrid, or virtual events by performing specific actions in the booth.
Exhibitors can access these reports on their computer or mobile device, analyze lead data in real time, and coach their sales teams towards maximum event performance. This immediate insight helps exhibitors adjust their strategies dynamically, enhancing their ability to convert interactions into valuable leads.
Additionally, Accelevents allows event organizers to monetize lead capture by selling lead retrieval to exhibitors or letting them purchase lead data directly. This feature helps organizers monetize their events further and provide more value to exhibitors.
Deep integrations further augment the value of Accelevents.
The platform integrates seamlessly with major marketing and CRM systems like Salesforce, HubSpot, and Marketo. It also connects with thousands of apps via Zapier, or custom integrations throughthe Accelevents API, saving time and streamlining data analysis and lead follow-up.
Finally, Accelevents is an all-encompassing solution designed to handle every aspect of event management with ease—from registration, check-in, and badge printing to lead capture, networking, and post-event marketing efforts.
Its enterprise-grade features ensure that every step of your event lifecycle is covered, making it a stress-free solution for any organizer looking to maximize their event’s impact and ROI.
With Accelevents, managing an event becomes a smooth, integrated experience that enhances both the attendee and exhibitor experience, ensuring that every event is set up for success.
To see how this works in action, you can check out the case study How Payoneer Shifted to Virtual and Collected 1,200 Leads in 24 Hours to learn how Accelevents helped Payoneer achieve outstanding results in a very short time.
Accelevents Scores:
Integrations: Marketo, HubSpot, Salesforce, Cvent, ActiveCampaign, Facebook Pixel, Google Analytics, and Intercom, just to name a few.
Pricing Plans:
- Professional: Starting from $5000
- Business: Starting from $12000
- Enterprise: Contact for a quote
- White label: Contact for a quote
2. RainFocus
Next up, we have RainFocus, an enterprise event management solution for very large and complex events that also offers event lead capture software. This platform enables exhibitors to collect more personalized lead data through its powerful RainFocus Lead Retrieval app.
The RainFocus system offers two lead retrieval options: exhibitors can either rent devices provided by RainFocus or use their own devices with the RainFocus app. This flexibility allows for easy adaptation to various event formats and exhibitor preferences.
With the Lead Retrieval app, exhibitors can quickly scan attendee event badges to capture essential details such as names, contact information, job titles, and companies.
This information feeds directly into the Leads Portal, where exhibitors can access and manage their leads in real-time. The portal also supports exhibitors with tools to do lead scoring and mark leads as "hot," take notes for follow-up and even send marketing materials directly from the app, streamlining the post-event follow-up process.
Additionally, RainFocus emphasizes data compliance, ensuring that all lead data handling is GDPR compliant. This is crucial for maintaining trust and legality in global events.
Exhibitors using RainFocus benefit from immediate, automatic access to their data through devices that sync with the Leads Portal. They can view, report, and act on leads during or after the event, supported by powerful performance tracking through visual dashboards that display a wealth of data, including behavioral insights.
Overall, RainFocus provides a comprehensive lead retrieval solution that integrates seamlessly with broader event management tasks, ensuring exhibitors can maximize their engagement and data collection efforts.
RainFocus Scores:
Integrations: Marketo, Salesforce, HubSpot, Domo, Spreedly, DocuSign, Braindate, Slack, Walls.io, Zoom, and many others.
Pricing Plans: Contact for a quote
3. Whova
Next up, we have Whova, an all-in-one event management platform known for its award-winning event app. However, in this article, we'll be focusing on its capabilities for maximizing booth visitors and trade show lead generation.
Whova helps drive booth traffic by enabling exhibitors to attract visitors with coupons and giveaways through the app. This approach not only increases interaction but also allows exhibitors to gather leads more effectively with custom promotions.
The platform facilitates effective communication by providing tools for video chat and 1-on-1 messaging, allowing exhibitors to follow up on leads directly within the event.
To encourage even more booth interaction, Whova incorporates gamification features such as the Passport Contest and Leaderboard, which motivate event attendees to engage with booths for a chance to win prizes.
Lead collection in Whova is streamlined and hardware-free. Exhibitors can collect leads using QR code scanning, manual entry, and virtual booth interactions. The app also supports the exchange of virtual business cards, either in-person or virtually, making it easier to manage contacts and follow-ups.
Moreover, Whova provides exhibitors with valuable lead insights through SmartProfiles, which helps identify and schedule meetings with potential leads. All collected data can be easily exported to CRM systems, enhancing the efficiency of post-event follow-up processes.
Whova Scores:
Integrations: Cvent, Eventbrite, RegFox, and other CRMs and tools via Zapier
Pricing Plans: Contact for a quote
4. InEvent
Moving on, we have InEvent, which offers a lead capture app designed to turn conversations into connections efficiently. The app's straightforward approach—just scan and go—eliminates the hassle of juggling business cards or making manual entries, allowing you to focus more on building relationships.
InEvent's Lead Capture App features quick scan technology that captures leads instantly, regardless of the event type, making it a versatile tool for various networking needs. This technology not only saves time by eliminating manual data entry but also ensures that key opportunities are not missed.
The app is integrated with major CRM systems like Salesforce, Marketo, and HubSpot, providing instant connectivity and seamless data transfer. This real-time CRM integration automates the syncing of new contacts, enhancing the lead follow-up process and allowing for quicker action on new leads.
Moreover, InEvent employs AI-powered scanning to ensure accurate data capture, reducing errors and improving the quality of leads. Features like facial recognition enhance lead identification and engagement, further streamlining the networking process.
InEvent also offers in-depth analytics to help assess the quality and volume of leads from each event. These analytics provide insights into lead quality, the number of leads captured, and overall event performance, supporting informed decision-making for future strategic planning.
InEvent Scores:
Integrations: ChatGPT, Zapier, Marketo, HubSpot, Veeva, Segment, Intercom, and many others.
Pricing Plans: Contact for a quote
5. vFairs
Now we have vFairs, an end-to-end event management software that offers tools to simplify onsite lead generation at events. The platform provides a comprehensive solution for exhibitors to capture, qualify, and monitor event leads effectively.
vFairs facilitates easy onsite contact capture through multiple methods.
Exhibitors can scan QR codes and business cards, or enter data manually into the system.
The app includes search and filter tools to find relevant leads quickly and features to highlight recommended attendee profiles.
Additionally, exhibitors can categorize leads, add notes for context, and chat with scanned leads directly within the app.
The platform also enables exhibitors to measure event ROI efficiently.
It provides real-time analytics on generated leads and allows for the generation of visual reports that showcase scan counts. These reports help identify top-performing exhibitors and sponsors, offering insights into the overall success of the event.
Furthermore, vFairs helps contextualize data by evaluating various activities such as visits, clicks, downloads, and chat activity at exhibit booths. It helps gauge attendee interests and interactions, providing a deeper understanding of engagement levels.
Lastly, vFairs integrates seamlessly with the world's top CRMs and marketing platforms, enhancing its utility. Exhibitors can set up profiles, connect with vFairs’ event management tools, and export event stats and reports to CSV or PDF formats, streamlining the post-event follow-up process.
vFairs Scores:
Integrations: Stripe, PayPal, Kudo, ChatGPT, Slido, Restream, Eloqua, HubSpot, plus many others
Pricing Plans:
- Basic Annual License: Contact for a quote
- Premium Annual License: Contact for a quote
- Enterprise Annual License: Contact for a quote
- Customizable Plan: Available for all event types and goals
6. EventMobi
EventMobi offers a comprehensive event management platform that includes a highly effective Event Lead Capture App. This app is designed to optimize exhibitor ROI by simplifying how leads are captured, scored, and followed up with during events.
The EventMobi Lead Capture App eliminates the need for traditional business cards and sign-up forms on the show floor, making it easy for exhibitors to collect lead information.
Users can download the app onto any mobile device, scan the QR code on an attendee’s mobile event app profile or physical badge, and immediately capture their information. Additional details can be added on the spot, and the information can be exported easily for integration into any CRM.
EventMobi also allows event organizers to enhance the value of their events by incorporating lead capture into sponsorship packages. This feature not only drives additional revenue but also offers exhibitors quick and efficient ways to follow up with potential customers.
With EventMobi’s all-in-one platform, users can manage their events while at the same time managing lead retrieval and lead capture processes from a single system. This seamless integration ensures that exhibitor staff can easily capture leads by badge scan ( digital or physical) and then view and export these leads as needed.
Overall, EventMobi provides a robust solution for managing both events and leads, ensuring that every lead captured is a step towards proving and enhancing event ROI.
EventMobi Scores:
Pricing Plans:
Event App (available on both iOS and Android) and Virtual & Hybrid Event Platform Pricing starts from $3,500 per single event or $1,458 per event with a Multi-Event Annual Subscription.
7. Cvent
Like any event-related software list, this one can't go without mentioning Cvent. As an industry giant in the event software space, Cvent offers everything needed to manage an event, including a robust lead capture tool.
Cvent LeadCapture simplifies the process of capturing, qualifying, and connecting with the right attendees.
Exhibitors and sponsors can quickly scan a business card or name badge, then qualify, rate, and take notes on each lead directly within the app. This eliminates the need for manual note-taking or delayed data entry, streamlining the lead management process.
With Cvent, exhibitors can add custom qualification questions to better understand and prioritize leads. This detailed information aids effective sales follow-ups and allows leads to be exported on-demand to any database or directly into a CRM system.
Cvent also offers an Exhibitor Portal, which provides real-time access to lead counts and quality.
This portal helps exhibitors measure and evaluate the ROI of their participation by showing the potential sales pipeline and closed business resulting from the event.
Overall, Cvent’s LeadCapture tool not only enhances the efficiency of lead management on the show floor but also supports sales and marketing teams in building relationships with the right attendees while still on site, ensuring a quick and effective follow-up process.
Although Cvent is an industry leader that handles everything you could need for event management, it’s important to mention that, like most 'industry giants,' it comes with its own set of challenges:
- Complexity: Cvent offers extensive features, which can sometimes make the platform complex and challenging to navigate.
- Not very intuitive: New users might find the interface less intuitive, requiring a steeper learning curve compared to some newer platforms.
- Limitations: Despite its wide range of functionalities, some users might find certain features have limitations that don't fully meet their specific needs.
- Cost: Being a comprehensive solution, Cvent can be on the pricier side, which might not be feasible for smaller organizations or those with tighter budgets.
So, if you aren't part of a large organization, don't have an unlimited budget, or are working within a tight deadline, you might want to consider an alternative to Cvent.
However, if you have the time, money, and human resources to fully leverage what Cvent offers, you can't go wrong with this industry giant. It’s equipped to deliver high performance, provided you can navigate its complexities and invest in mastering its extensive system.
Cvent Scores:
Integrations: Salesforce, Marketo, Zapier, Zoom, Eloqua, Slack, HubSpot, and tons of others.
Pricing Plans: Contact for a quote
Closing Thoughts
As we wrap up, remember that the best lead capture software is the one that works not only for you but with you.
What this means is, that it shouldn't just collect leads, it should also help you categorize them into meaningful groups: hot leads ready for immediate conversion, warm leads that require nurturing through targeted sales and marketing actions (like emails and follow-up calls), and other contacts who may benefit from long-term engagement leading up to your next event.
But that's not all.
The best lead capture software also helps you capture leads with as much information attached to them as possible, so that even if they are not in the market now, you and your exhibitors can spend the time until your next event warming them up with targeted actions that are relevant to them.
This strategic approach will undoubtedly ensure that your next event is as rewarding for your business as it is memorable for your attendees.
If you’re looking for a lead capture solution that ticks all these boxes and more, why not give Accelevents a try?
Discover how it can help streamline your event processes, enhance your lead capture efforts, and elevate your overall event experience. Book a demo today!
