In today's dynamic event landscape, trade shows are no longer confined to physical venues. Whether you prefer hosting virtual, hybrid, or in-person events, there's an array of options available to ensure your plans stay on track and your trade show remains as vibrant as ever. With the right event management platform, a virtual trade show can be just as captivating as its live counterpart.
To help you make an informed decision, we have thoroughly explored various platform options and compiled them here. Our exploration covers essential aspects such as training, customer support, pricing, and features, enabling you to select the virtual trade fair platform that aligns perfectly with your needs.
* Please note that the following platforms are presented in alphabetical order, and their sequence does not imply any ranking. It's worth mentioning that the authors of this post are affiliated with Accelevents.
Summary: 6Connex is a platform designed specifically for virtual summits, trade shows, and job fairs. It allows attendees to “walk” through the showroom floor and view exhibit booths. Each virtual booth can be customized to include exhibitor branding. Exhibitors can also include educational materials and pre-recorded product demos that can be downloaded by attendees. However, real-time interactive features are limited to a basic live chat function. 6Connex allows event planners to foster audience engagement through a leaderboard feature. Points can be assigned to attendees for performing specific tasks at the trade show and this competitive play can be attractive to attendees.
Features: Customizable Branding, Live Streaming, Real-Time Chat, Virtual Lobby, Lead Generation, Survey/Poll Management, Attendee Management
Capterra Rating: Not Available
Summary: Accelevents is a great option for cost-conscious event planners. For an affordable price, you get superior customer support and a range of valuable features.
The platform boasts a powerful event page builder, online registration and check-in tools, live streaming capabilities, 24/7 customer support, gamification and networking, customizable exhibit booths, in-session polling, and analytics and reporting tools to support both the exhibitors and event organizers.
With deep integrations with leading marketing automation platforms and CRMs such as Salesforce, HubSpot, and Marketo, this virtual and hybrid platform is intuitive enough for the first-time user and in-depth enough for the experienced event planner. And with access to full API documentation, an event organizer can easily scale and build their own solution!
Features: Customizable Event Landing Page, Online Registration & Check-In, Virtual Lobby, Agenda & Speaker Management, Attendee Engagement Tools, Reporting & Analytics, Lead Capture & Lead Generation, Real-Time Chat, Virtual Lobby, Live Streaming, Exhibitor and Sponsor Management, Tag-Based Matchmaking
Capterra Rating: 4.8/5
Summary: Communiqué provides a customizable 3-D environment allowing attendees to move through the virtual event space with easy navigation tools. The platform promotes engagement and networking opportunities with available 1:1 chat and group chat features. In order to maximize opportunities, the exhibitors are able to provide high-value content inside their individual booths. With robust and scalable hosting, around-the-clock dedicated support, multiple language options, and high-level reporting and analytics, you can take your trade show worldwide with relative ease.
Features: Customizable Branding, Reporting/Analytics, Online Registration, Real-Time Chat
Capterra Rating: Not Available
Summary: GTR combines all the best things about webinars and virtual networking to create a valuable tool for virtual trade shows. This platform enables one-on-one real-time meetings between attendees and between attendees and exhibitors. Exhibitors are able to perform live product demos and attendees can easily request more information. GTR’s platform organizes all event information in a way that is easily accessible for all participants, including a searchable directory making it even easier to connect.
Features: Exhibit/Vendor Management, Surveys & Feedback, Lead Generation, Real-Time Chat, Reporting/Analytics
Capterra Rating: Not Available
Summary: Hexafair is a platform well suited to a virtual trade show, virtual expo, or virtual summit. Using 3-D avatar-based interactive features, each booth visitor can really explore and review what they are seeing. Attendees can view information on products and services, including images and brochures provided by the exhibitor, watch pre-recorded product demos, or chat with the exhibitor. Unfortunately, Hexafair does not allow for live demos. Hexafair creates networking opportunities through its attendee directory. Through this feature, attendees can see which attendees are currently online, request a virtual meeting, exchange business cards, or set up video conferencing calls. This virtual trade show platform integrates seamlessly with several essential software apps like Google Drive, DropBox, and SalesForce CRM. With an available API, it is easy to scale and host a live event for a truly global audience.
Features: Exhibit/Vendor Management, Ticketing, Social Media Promotion, Surveys/Feedback
Capterra Rating: Not Available
Summary: As a video-based digital platform, INXPO has been around for years and is a trusted industry leader. They offer robust analytics and high-quality streaming and webcasting capabilities. If you are considering keynote speakers and breakout sessions as part of your virtual event planning, this may be the software for you. These video elements can be streamed live or watched on-demand.The platform provides a list of exhibitors that attendees can scroll through and click to visit. Attendees are able to interact with virtual booth staff when they are online and can schedule a product demo. INXPO tries to create the feel of a live event by including lobby and theatre features.
Features: Live Streaming, Real-Time Chat, Virtual Lobby, Lead Generation, Survey/Poll Management, Customizable Branding, Reporting/Analytics
Capterra Rating: 4.8//5
Summary: One of the newer virtual event platforms on the market, Map Your Show (MYS) is an easy-to-use cloud-based software tool. MYS makes it easy to plan your online trade show with an interactive floor plan builder. This feature allows you to save time and resources by customizing your layout (and virtual booth shapes and sizes), allowing you to create the best possible attendee experience. The platform provides an exhibitor list that the audience can use to search for a specific exhibitor or browse by exhibitor category. Each exhibitor has its own page which includes a brief description and promotional videos, brochures, and a list of any sessions the exhibitor has participated in. This virtual trade show software makes it easy for exhibitors to track leads from their own portal but it does not, unfortunately, allow for real-time interaction or communication. Attendees can view an exhibitor’s business card and reach out to them for additional details and information. This tool does not provide opportunities for networking or live streaming.
Features: Gamification, Surveys/Feedback, Sponsorship Management
Capterra Rating: 4.5/5
Summary: If you want to create a virtual space that perfectly mimics a physical trade show, vFairs can help. This event platform allows you to create customizable exhibit booths that look like the real thing on a trade show floor that can be explored by virtual attendees. The booths offer on-demand videos and presentations that can be viewed then and there or downloaded for later. With real-time text, audio, and video chat options, attendees can interact with exhibitors easily. The vFairs platform also includes an e-commerce integration so attendees can add products to their carts and make a purchase just as they would at a physical exhibitor booth.
Features: Attendee Management, Customizable Branding, Live Streaming, Real-Time Chat, Virtual Lobby, Lead Generation, Survey/Poll Management, Reporting/Analytics, Online Registration Capterra Rating: 4.8/5
