Every week, we have the privilege of engaging with event professionals and understanding their challenges in planning and executing successful events. The most common theme that emerges from these conversations is STRESS. All in caps, you heard me.
We used to think this stress came from a fear of external factors going wrong - speakers not showing up, WiFi outages, unfavorable weather. However, over time, we've realized that the real cause of this stress lies deeper - it's rooted in the fear of being unable to execute an event vision fully. And one of the key reasons your event reality falls short of your vision is your tech - instead of paving the way, it gets in the way.
Help, Why Doesn't It Just Work The Way I Want It To?
Have you ever wondered about that lately? We get it—event planners fantasize about event tech that effortlessly operates in the background, allowing you to concentrate on creating a stellar event experience for your audience. Unfortunately, reality doesn't always measure up.
But, alas, where does it all go awry? We've pinpointed the root cause of disappointing software experiences—it often begins during the research and selection process.
To set you on the right path to stress-free event management, here are five tough questions to evaluate if your event tech truly delivers:
1. Is My Event Platform Easy To Use?
With intuitive, easy-to-use tools, you can relax and focus on bringing your creative event vision to life rather than getting bogged down by complicated technical setups.
So look for a platform that is easy to set up, customize and manage and you’ll be well on your way to a stress-free event planning process.
Helpful hint: Modern platforms like Accelevents demonstrate that you don't have to compromise on functionality to enjoy the ease of use, allowing you to have your cake and eat it too!
2. Is My Software Reliable and Dependable?
Technical difficulties during events can be the stuff of nightmares for event professionals. By choosing reliable and robust event software, you can minimize the risk of technical glitches.
Look for platforms with a proven track record of stability and performance and excellent customer reviews. When you trust your event software's strength, you can approach your big day with confidence and peace of mind.
3. Can I Use It To Manage All My Events?
No one wants to juggle between different software solutions depending on the type of business event they are planning. That just adds to your stress.
So, save yourself the hassle and opt for an event platform that can handle anything and everything: last-minute webinars, high-profile fundraisers with VIP guest lists, or large-scale corporate events featuring multiple keynote speakers and sponsorship partners.
By selecting a flexible event technology partner to support your entire event portfolio, you’ll ensure a stress-free planning process from event design and day-of-coordination to post-event follow-up.
4. Is My Vendor My Strategic Partner?
Only consider event technology companies that prioritize building long-term strategic partnerships with their clients. Such companies offer premium support and are committed to going the extra mile to ensure your success. And they do that every step of the way, from onboarding event staff to assisting with post-event surveys.
A dedicated partner who understands your event goals and supports you throughout the event lifecycle can significantly reduce stress and enhance the overall event planning experience.
5. Does My Platform Offer Deep Integrations?
Choose event software that offers deep integrations with other tools within your ecosystem, such as CRMs, marketing automation platforms, and analytics tools.
By enabling seamless data flow between different systems, manual work is minimized, and you gain comprehensive insights into your event's performance, empowering you to make data-driven decisions. The result? Smoother operations and significantly reduced stress levels.
Congratulations You're On The Path To Stress-Free Event Planning!
You've mastered asking the right questions to choose a user-friendly, robust, reliable event technology that lets you rest easily at night. Bravo, we're thrilled for you!
Of course, even the most prepared event planner can't always evade Murphy's Law (Anything that can go wrong will go wrong!). But fear not; we've got your back with stress-busting tips to keep you zen when unexpected hiccups arise. Happy event planning!
