Branding is the secret ingredient that turns any event from a mere gathering into a memorable experience.
Most of us think of branding in the context of social media posts with branded event hashtags, physical signage, the proverbial branded t-shirt, water bottle, and assorted swag. But did you ever consider that you can also leverage your event platforms to bring branding to its full potential?
Let's explore how an event platform like Accelevents can help you build a strong event brand for a successful event.
What Event Software Features Can I Brand?
Every event software comes with myriad features, but knowing which to brand ensures a cohesive attendee experience. Here's a rundown:
- Event Landing Page: Consider it your brand's red carpet, leading attendees into your unique event experience. Use hero images that encapsulate your event's essence, and ensure your brand's logo and typeface are prominent.
- Ticketing and Registration: Branding transactional interfaces bolster attendee trust. Consider introducing branding nuances for each ticket type, but maintain the overarching theme.
- Email Communication: Branded email templates aren't just about recognizable headers. Footer information, signature, and even the style of your automated order confirmation, update, and reminder emails should reflect your brand's tone and voice.
- Onsite Self-Check-In Kiosks: These physical touch points at your in-person event should be meticulously branded. Not just the interface but the entire kiosk setup should be a blend of functionality and brand essence.
- Mobile Event App for Attendees: The app interface and push notifications should offer comprehensive branding opportunities. You should be able to add your logo, customize the color scheme, and select the appropriate font.
- Virtual Event Hub: Your virtual event agenda, main stage, breakout rooms, and online networking sessions should all be meticulously branded.
Which Branding Elements Can I Deploy Via My Event Platform?
Event marketers know that their brand's voice emerges from a synchronized blend of various elements:
- Event Logo: Beyond traditional placements, think creatively about other strategic locations for your event logo. Consider incorporating it as a watermark in video sessions, within interactive elements, or even as a backdrop during breakout sessions.
- Company Logo: If your company brand and company logo differ from the event logo, ensure both are prominently yet tastefully displayed in materials such as digital brochures, event apps, and attendee badges.
- Design Elements: Uniformity is vital. A standard icon set, recurrent graphics, or motifs make your brand memorable.
- Photos and Illustrations: Your visuals should support the event theme and brand.
- Color Palette: Use the primary color for emphasis and secondary colors for diversity, but always maintain a color hierarchy.
- Typography: The choice of fonts and typeface styling plays a significant role in conveying your brand's personality, while also ensuring readability.
Pro Tip: Many event planners juggle branding for the event, the organizing entity, and sponsors seeking visibility for their brand. For guidance on seamlessly integrating multiple brands, consult our detailed event branding guide.
Which Event Touch Points Should I Brand?
Here are 9 creative ways to use your event platform to maximize branding at each phase of the event planning lifecycle:
Pre-Event:
- Announcements: Choose an event theme for your event website that aligns with the look and feel of your brand. Provide sneak peeks of the event theme in your email invites and order confirmations.
- Event Countdowns: Use animations or visuals consistent with your brand and place them on your website and emails.
- Teaser Videos: Embrace brand storytelling. Don't just tell what the event is about; convey how it's relevant to attendees and the broader community.
- Dynamic Personalization: Send customized event reminders using attendee names or tailor session recommendations based on their interaction history.
Event Day:
- Interactive Sessions: Each session should start and end with branded slides and possibly an on-brand jingle.
- Gamification: Introduce fun quizzes or games that educate attendees about the brand. To learn more about gamification, head over to our gamification guide.
Post-Event:
- Thank-You Emails: Craft a sincere thank-you message that reflects your brand's tone and voice.
- Surveys & Feedback Forms: Incorporate your brand colors into your surveys. For example, use your primary color for positive ratings and a secondary shade for neutral responses. Beyond using brand colors, structure your rating scales and questions in a way consistent with your brand's communication style.
- Event Replay or Recap: Go beyond a simple montage. Narrate key moments, incorporate genuine attendee testimonials and highlight segments that exemplify your brand's core values and messages.
Implementing these event ideas ensures a cohesive brand experience, leaving a lasting impression on attendees.
Why White Labeling Can Help Put Your Brand Front and Center
White labeling, in essence, is like obtaining a blank canvas - event organizers get an event platform instance free of any pre-existing logos, fonts, colors, or design elements.
Here are the advantages that result from white labeling your event:
- Unadulterated Brand Visibility: With a white-labeled platform, there's no competition for attention. Every element, from the landing page to the smallest button, can be designed to emphasize your brand.
- Cohesiveness and Uniformity: Since there are no remnants of another brand, organizers can ensure that every part of the platform aligns harmoniously with their brand guidelines, resulting in a consistent attendee experience.
- Trust and Credibility: Attendees interacting with a platform that resonates strongly with the event's branding will find it more trustworthy. There's an assurance in knowing you're in the intended digital environment, free from third-party influences or advertisements.
- Flexibility and Scalability: A white-labeled platform allows for easy adaptability as your brand evolves. Whether it's a slight change in color schemes or a complete brand overhaul, white labeling ensures your platform remains agile.
In sum, white labeling doesn't just offer a branding opportunity; it guarantees that your brand remains the unequivocal focal point of the event experience.
Pro Tip: Interested in exploring the benefits of white labeling further? We've got a white labeling guide to help you out!
Maximizing Brand Impact Through Event Platforms
Beyond logos and merchandise, branding today involves fully utilizing your event platform's features for optimal brand exposure.
Interested in white labeling or branding your next event with Accelevents? Reach out for a complimentary consultation on effective event branding strategies.
