Live events are back! That's great news, of course. But what does it mean for virtual events?
Nothing can replace a face-to-face conversation, but if COVID proved anything, it proved that virtual events offer tangible benefits too such as reduced costs, geographical reach, and data collection.
At Techfluence, we believe that, when executed properly, virtual media briefings can become an integral part of your product launch activities, complementing rather than replacing other activations such as live events and even press releases.
We have even been known to refer to our virtual media briefings as "virtual press releases."
The key is keeping them simple and affordable. Budgets are tight and no one - not company representatives or members of the press - has a lot free time to learn how to use a complicated platform.
The Techfluence platform is intuitive, easy-to-use, but still very robust. Once we have the branding assets and materials you want to share with attendees, we can set up your event in an hour or two and teach you everything you'll need on the day of the event in 20-30 minutes.
Media events are very straightforward, after all. You want to share information about your products and answer questions and attendees want to collect information about your products and ask questions.
Our platform is very flexible, but our virtual media events typically consist of a webinar presentation (e.g., keynote, fireside chat, panel) followed by a period of time where attendees can visit a virtual breakout room to ask follow-up questions via video or text chat, download press materials, watch product videos, schedule one-to-one meetings, and more.
Techfluence virtual breakout rooms feature the following elements.
> 1-to-1 and group video chat.
> 1-to-1 and group text chat.
> Featured video - plays when attendees enter your booth.
> Dedicated "Product Showcase" section with images, pricing, description
> Press Folder for sharing press materials, files, links, etc.
> Company Overview section
> Company Contacts section
> Meeting scheduler
> Surveys
> Polls
> Product Review Requests signup form
> Affiliate Marketing signup form
> External links
You'll be able to see when an attendee enters your booth and proactively greet them via text chat, direct them to key information, answer their questions, and invite them to join the video chat.
At the end of the event, with a click of your mouse, you can download a list of everyone who attended with their contact information so you can begin your follow-ups the very same day.
Check out the videos below for more info or click here to schedule a live demo of our platform.
Techfluence virtual media briefings are a fantastic way to reach a global audience for your next big product launch, brief the media prior to a major industry event, or just showcase your brand's thought leadership.
We'll set everything up, handle registration, and stay online with you during the event to make sure everything goes smoothly. We'll also send invitations to our extensive media and influencer lists if you want or you can handle that in-house.
The fee for a one-hour event starts at just $2,500 but may increase depending on the setup and timing of your event.
To schedule a consultation with us about your event, just click here.
Our virtual booth was packed from start-to-finish! We were able to engage with attendees in a very personal way and the other tools in our booth allowed us to collect key information about the attendees that visited us. 1MORE USA
Techfluence was easily one of the best virtual events we've attended. The level of attendees was excellent and traffic to our booth was consistently strong throughout the event. Barry's been doing this a long time and it's clear he put a lot of thought into what exhibitors and attendees need to have a successful event. OWC
Techfluence exceeded our expectations in every way. Press attendance was excellent and the influencers added a unique and valuable element. Our booth provided multiple ways to engage attendees and they made sure we understood all the functions prior to the event. THX, Ltd.
Our virtual booth was packed from start-to-finish! We were able to engage with attendees in a very personal way and the other tools in our booth allowed us to collect key information about the attendees that visited us. 1MORE USA
Techfluence was easily one of the best virtual events we've attended. The level of attendees was excellent and traffic to our booth was consistently strong throughout the event. Barry's been doing this a long time and it's clear he put a lot of thought into what exhibitors and attendees need to have a successful event. OWC
Techfluence exceeded our expectations in every way. Press attendance was excellent and the influencers added a unique and valuable element. Our booth provided multiple ways to engage attendees and they made sure we understood all the functions prior to the event. THX, Ltd.