H2K Labs and Metacomet Advisors combine their deep industry expertise to create a formidable partnership. As founder and CEO of H2K Labs, Heather Holst-Knudsen brings a wealth of knowledge in digital innovation, data monetization, and AI, focusing on revenue growth and operational efficiency. Kerry Gumas, founder and CEO of Metacomet Advisors, complements this with his strategic insights and leadership in M&A, providing guidance to technology, marketing services, and event companies.

Together, they cover all aspects of enterprise growth, preparing organizations for success amid change and uncertainty. Together, their combined strengths drive innovation, digital transformation, and market adaptability, delivering results that are truly greater than the sum of their parts.

Heather Holst-Knudsen is a distinguished figure and expert in the events, media, marketing and technology sectors. Using her extensive experience, she guides clients in adapting to structural economic and market changes, seizing the chance to innovate and evolve. She specializes in digital and data disruption and opportunity, exploring how these overarching factors can impact revenue growth, customer-centricity, operational efficiency, profit margins, and the overall valuation of companies in both public and private markets.

Her journey began at her family business, Thomas Publishing Company, where she honed her skills. She further expanded her expertise by holding positions at early industry giants Miller Freeman, Reed Elsevier, and IDG. Returning to Thomas Publishing, Heather founded and was the President of Manufacturing Enterprise Communications, an integrated media portfolio connecting buyers and sellers in the manufacturing and technology sectors. Starting in 2015 and spanning the next seven years, she leveraged her expertise as a revenue and business leader in various SaaS businesses, including Feathr, Gleanin, Brella and Edflex. 

Heather is deeply passionate about digital innovation, data monetization, and AI and how these technologies and strategies fuel revenue growth, profitability, and enterprise value. To serve and create value for clients in these areas, she launched H2K Labs and Revenue Room™ Connect, dedicated to generating and leveraging value through data for media, data and business information, events, and adjacent technology and service markets.

Kerry Gumas is founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies and event owners and, via Metacomet Ventures, co-invests in early stage and growth businesses. Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG.

His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as board member of Connectiv, the global business information association division of SIIA. 

H2K Labs empowers businesses with significant revenue and data complexity (media, events, digital information, marketplaces, professional networks) to harness the power of their data to generate improved financial returns. We achieve this by delivering targeted consulting and execution services, supported by purpose-built data platforms that cater to the unique requirements of our clients' business models.

H2K Labs also produces Revenue Room™ Connect, an executive education, networking and peer advisory platform for CEOs and their revenue-critical C-Suite teams. Events include Bootcamp, LunchLab, and RevvedUP.

For more information, visit www.h2klabs.com.

Metacomet Advisors specializes in empowering media, event, information and marketplace businesses, along with related technology providers to achieve exceptional growth, performance and enterprise value.   Metacomet supports leadership and owners with a range of strategic advisory services employing data and analytics and deep sector expertise designed to unlock value, improve financial performance and accelerate growth. For more information, visit https://www.metacometadvisors.com/.

RevvedUP 2025 is produced by H2K Labs in partnership with Metacomet LLC.

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